With Valentine’s Day in February, love is already in the air as we celebrate the annual holiday centered around showing those special people in our lives how much we love them. This month also has become popular for the #insureyourlove month campaign created by Life Happens.

Life Happens created and coordinates the Insure Your Love campaign at the beginning of each year, because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially involves purchasing life insurance.

This year’s theme focuses on Love Beyond Words. The way you express your love each day, whether through words or actions, strengthens your relationships, and makes those close to you feel valued. Love can be expressed in many ways: a knowing glance, a kind deed, shared memories, a thoughtful gift, or words of encouragement.

Getting life insurance is an expression of love that goes beyond words. It shows your loved ones – with certainty – that you care about protecting their future. For some consumers, life insurance provides an option to leave a legacy, cover potential unknown expenses, or pay for medical costs.

What happens if you don’t qualify for life insurance? What can you do then? Well, you also can “insure your love” by purchasing an annuity product. Some annuities also have long-term care riders available to leverage if an unforeseen circumstance pops up out of nowhere.

The added benefit of using an annuity to insure your love involves lifetime guaranteed income. An annuity is one of the only financial products that can provide lifetime income (based on the claims-paying ability of the carrier). You also don’t need a medical exam or any other tests to purchase an annuity.

Annuity Alliance hopes you share some love with those special people in your live this Valentine’s Day. If you are looking to provide a gift that keeps on giving, please contact the Annuity Alliance team and we can connect you with a financial professional.